情境 | 儿童-第8届中国设计学青年论坛

杨继栋 Yang Jidong

开润股份创新研发中心总经理

上海润米科技设计合伙人

上海理工大学出版印刷与艺术9游体育平台工业设计系讲师

研究方向:设计创新教育/设计管理/跨界消费品与生活方式研究

儿童产品设计与技术的整合创新范式

Integrated Innovation paradigm of designand technology in children’s product

内容摘要：儿童产品消费在消费者生命周期中是一个重要的消费阶段，把脉这个阶段消费群体变迁的共性特征是企业追求增长的核心手段。通过对这个群体的购买决策者和使用者行为方式的研究与分析，挖掘新科技新时代中不断出现的新交互场景，整合设计、科技资源形成一套以用户为中心的创新范式，提供符合时代特征的新产品。

Abstract：Consumption on children’s products is an important phase in the life circle of a consumer. Identification of the common characters of consumers’change is the companies’core approach of pursuing growth. According to research and analyze the purchasing and using behavior patterns of the target group, dig the new interactive scenes among the continuous new technologies and new era. Provide new products which have the characters of the times by the integration of design and technology.

关键词：儿童产品、消费群体、行为分析、创新范式 

Keywords：Childrens’products，Consumer groups，Behavior analysis，Innovation paradigm

朱橙 Zhu Cheng

中央美术学院艺术设计研究院助理研究员

研究方向:现当代艺术与设计史/西方现代艺术理论与批评

“显”而不“见”——西方现代艺术与设计语境中的儿童

‘Exist’ but ‘Invisible’ :Children in the Context ofWestern Modern Art and Design

内容摘要：对西方现代艺术和现代设计的历史而言，作为一个类属的“儿童”有其特殊性乃至矛盾性。一方面儿童因为与生俱来的感性、直觉和游戏的属性而被贴上生命力和创造力的标签，这个标签由于与现代主义追求的内在本质不无一致，因而被后者奉为圭臬；另一方面，因为被视为感性和直觉的典型而与强调知性主义和理性主义的英雄现代主义史观不相谋和，儿童在现代艺术与现代设计的历史中仍然是最被忽视的群体之一。这种特殊性和矛盾性营造了儿童在西方现代艺术与设计史中的“显”而不“见”的现象。

Abstract：As far as the history of western modern art and design was concerned, the “child” as a generic had its own particularity and even contradiction. On the one hand, children were labeled with vitality and creativity because of their inherent sensibility, intuition and the attribute of play. This label was regarded as the standard by modernism because it was very consistent with the inherent essence of modernism. On the other hand, as it was regarded as a model of sensibility and intuition which was conflicted with the historical view of heroism modernism that emphasized intellectualism and rationalism, children were still one of the most neglected groups in the history of modern art and modern design. This particularity and contradiction creates a phenomenon in which children ‘exist’ but had been ‘invisible’ in the history of western modern art and design.

关键词：现代主义、儿童、原始、游戏、创造

Keywords：Modernism，Children，Primitive，Play，Creativity

李传文 Li Chuanwen

福州外语外贸学院艺术与9游体育平台副教授

研究方向:设计史/设计理论/设计批评

儿童用品设计的符号、修辞与语意

Symbols, rhetoric and semantics in the design of children’s articles

内容摘要：儿童对物品的使用既涉及到诸如情感、心理、认知、行为等多方面要素的表达，也关乎设计师藉儿童用品以表达功能、阐发思想的鲜明立场。故此，设计应针对不同年龄段、不同性别的儿童的个性、情感与使用心理、行为方式进行，应在安全、舒适、情感、人伦与生态等方面深刻体现儿童世界的物质与精神需求。设计师应深入研究儿童用品设计的符号化表达方式，探究儿童产品设计内在而恰当的修辞表达手段与语意内涵。由视觉符号、设计修辞与综合性语意所传达的产品内涵反映出儿童独特的生活世界及其交流方式，折射出由产品语境与儿童心理、行为等要素共同构成的设计价值体系。这个体系以符号、修辞和语意为媒介，通过设计符号的指示和象征性或明示、显性符号，加之独特的设计修辞而进行综合性表达。毕竟，儿童的个性、情感、认知、心理与行为等要素始终应是设计师详加分析、精心构思与周密设计的出发点与归宿。

Abstract：The use for products of children involve not only emotional, psychological and cognitive, behavioral and other aspects of expression, but also related to the designer’s use of children’s products to express functions, elucidate the clear position of ideas. The design should be based on the personality, emotion, psychology and behavior of children of different ages and genders. Designers should deeply study the symbolic expression of children’s product design, explore the inherent and appropriate rhetorical expression and Semantic Connotation of children’s product design. The product connotation conveyed by visual symbols, design rhetoric and comprehensive semantics reflects children’s unique life world and communication mode, and reflects the design value system composed of product context and children’s psychology and behavior. This system takes symbols, rhetoric and semantics as the media,expresses comprehensively through images, instructions, symbolic or explicit design symbols, plus unique design rhetoric. After all, the individuality, emotion, cognition, psychology and behavior of children should always be the starting point and destination of detailed analysis, careful conception and careful design. 

关键词：儿童用品设计、符号、修辞、语意、马斯洛需求层次理论、情感化设计

Keywords：Design of children’s articles, Symbols，Rhetoric，Semantics，Maslow’s theory of hierarchy of needs，Emotional design

中国设计学青年论坛总策划：邬烈炎

中国设计学青年论坛组委会：吴海卓 蒋杰 李永清 张卫军 熊嫕 周庆 曹景德

第8届中国设计学青年论坛

顾问：许平  李立新  

策划：熊嫕 

策展：萨兴联  姚翔宇 

视觉设计：姚翔宇  

制作：任钰  吴采恩  周易  王沙沙  蔡培  冯雨昕

执委会：黄厚石  倪玉湛  蔡淑娟  孙海燕  赵泉泉  边千慧  曲艺  夏翔

文本会务：刘畅  顾秋红  蒋丰  崔斯盈  徐智惟  董昌恒

编辑：许璐

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